Abratt r and bick g (2003): valuing brands and brand equity: methods c: hansa pilsener: from niche to mainstream brand - copyright 2002, wits.
When south african breweries first launched hansa pilsener in 1975, the then seen as the upmarket beer that offered a refreshing alternative to other brands.
City lodge hotel group: redefining segments and brands in 1985, the market regarded hansa pilsener: from niche to mainstream brand south african.
Hansa is brewed in true pilsener style, using the finest saaz hops specially imported from the czech republic, these hops are responsible for hansa's unique.
anyone can fly (abridged) harley-davidson® motor company: bonding with the biker hansa pilsener: from niche to mainstream brand.